Digital customer acquisition manager (Hybrid, in-office or fully remote)

Zagreb, Croatia


CircuitMess is a Croatian-American startup that specializes in developing and selling do-it-yourself electronic devices for educational purposes.

In just a few years of existence, CircuitMess grew rapidly: 

  • Six successful Kickstarter campaigns, demonstrating strong community support and innovation.
  • A licensed product collaboration with Warner Bros: the CircuitMess Batmobile, which earned the title of Most Innovative Warner Bros Licensed Product in 2023.
  • A partnership with NASA on the Perseverance Space Rover DIY Kit, awarded as the Most Innovative STEM Toy at the New York Toy Fair in 2023.
  • Recognition as one of the top 50 fastest-growing startups in the Central and Eastern Europe (CEE) region for two consecutive years.
  • Over 100,000 units produced and sold globally in the past four years.
  • 95% of sales to customers outside Croatia, mainly in the USA, UK, and Germany.

Currently, the company has a dynamic team of 30 employees, contributing to its ongoing success and innovation in the tech-education sector.


Job Description:

We are on the lookout for an innovative and results-driven Digital Customer Acquisition Manager to spearhead our startup's digital marketing initiatives.

This pivotal role involves the management and enhancement of our digital marketing strategies to optimize customer acquisition and retention.

Key Responsibilities:

  1. Management of Digital Advertising Channels:

    • Oversee various digital advertising channels, including Facebook Ads, Instagram Ads, Google Ads, Bing Ads, and Reddit Ads
    • Continuously optimize campaigns in cooperation with advertising specialists for efficiency and effectiveness, aligning with business goals
    • Stay atop of the latest trends and updates in digital advertising.
  2. Data Analysis and Strategic Insights:

    • Manage the analysis of metrics and data from tools like Google Analytics and Shopify Dashboard
    • Interpret data to understand user behavior and campaign performance, translating insights into action
    • Regularly report on findings and provide strategic recommendations
  3. Strategic Decision Making:

    • Utilize data-driven insights to inform and adjust digital marketing strategies
    • Make strategic decisions that enhance digital marketing efforts and ROI
    • Measure the effect of the decisions performed 
  4. Focus on Key Metrics: Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV):

    • Develop strategies to lower CAC through refined advertising tactics and website optimization
    • Work on increasing LTV by improving customer communication, website experience, and satisfaction
    • Aim to optimize the CAC/LTV ratio, understanding its critical impact on the business
  5. Collaborative Team Leadership:

    • Collaborate with various team members, including designers, developers, and marketing specialists
    • Foster a culture of teamwork and continuous improvement


Mentorship Opportunity:

  • As part of this role, you will receive mentorship from a seasoned entrepreneur and investor in CircuitMess
  • Your mentor brings a wealth of experience in digital advertising, website creation, and customer acquisition
  • This mentorship will provide invaluable insights and guidance, enhancing your professional growth and contributing to the success of our digital marketing efforts

Qualifications:

  • At least 4 years of experience in digital marketing or a related field
  • Strong experience in managing digital advertising campaigns across multiple platforms
  • Proficient in data analysis, strategic thinking, and decision-making
  • Bachelor’s degree in Marketing, Business, or a related field is preferred



What We Offer:

  • A key role in a rapidly growing startup
  • A work laptop and all other necessary equipment 
  • Competitive salary and benefits
  • Professional development opportunities, including mentorship from an industry expert
  • A collaborative and creative work culture

If you are passionate about driving growth through digital marketing and eager to learn from a seasoned entrepreneur, we would be excited to welcome you to our team!

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